Course
Digital Marketing
Learn the core channels and measurement basics: SEO, social media, ads, content, and analytics—hands-on and practical.
Month-wise plan
Month 1
Marketing foundations
Topics
- Brand positioning basics
- Customer journey
- Funnel concepts
- Content planning
Practice
- Create a basic content calendar
- Competitor analysis worksheet
Month 2
SEO + on-page basics
Topics
- Keyword research basics
- On-page SEO
- Technical SEO overview
- Internal linking and site structure
Practice
- Audit a website
- Write optimized pages
- Build a simple SEO checklist
Month 3
Social + content
Topics
- Social media strategy
- Content formats
- Community and engagement
- Basic creatives and messaging
Practice
- Plan 4-week social campaign
- Content creation exercises
Month 4
Ads + analytics
Topics
- Google Ads basics
- Campaign structure
- Tracking and analytics basics
- Measuring ROI
Practice
- Create a sample campaign plan
- Analytics report walkthrough
Course details
Duration: 4 months
Fee: ₹12,999
Technologies
SEOSocial Media MarketingGoogle AdsContent MarketingAnalytics